WRO provides experienced legal counsel to both traditional brick-and-mortar retailers as well as e-commerce companies through the legal requirements and best practices for starting and growing their company. Our team is experienced in helping clients form their businesses, protect their brand, and navigate the fast-changing online marketplace.  

Start Up 


At WRO, our goal is to ensure your business is started properly and completely. Once finished, you should have all the information and documentation needed to run your business.  


We offer legal advice on the entity types that best fit your needs, file formation documents, obtain EIN numbers, prepare your business’ first operating agreement, and give an overview of the permits and licenses necessary and help you to obtain them.  


We will also protect your business’ brand and trade secrets. See Intellectual Property for more information. 


Compliance & Tax  


In order to conduct business, you will need to ensure that you are complying with the all the federal, state, and local laws that pertain to the goods and services you’re offering.  

As part of our general business packages, we provide our clients with a complete overview of all the regulations that their businesses will need to comply with, including licenses, permits and their associated fees and renewal dates. Additionally, we will provide you with a clear understanding of your business’ tax responsibilities and opportunities; we will also work with your financial advisor to ensure that your tax arrangements fit with you and your business’ goals.  

On request we can also assist clients in completing necessary tasks, like registering with the relevant tax authorities, obtaining a certificate of occupancy to run a retail store or a liquor license for your bar.  


Intellectual Property  



Once you’ve created an unforgettable brand, we will help you protect it with trademark protection. Your trademark will identify your goods and services, distinguish your goods and services from those of others, and provide you with the right to prevent others from adopting similar marks likely to cause confusion in the marketplace.  


At WRO, before registering your trademark, we conduct a thorough trademark search so you will be fully aware of any other uses of the trademark that would likely cause confusion. We also provide an analysis on the strength of your mark to ensure it meets the USPTO’s distinctiveness standard. After we’ve fully evaluated your trademark, we present you with our opinion and outline your options. Once we reach solutions that work for you, we file with the USPTO and respond to any communications from the office to ensure your application is properly handled throughout. 



Copyright protection is used to protect “original works of authorship.” The Copyright Act specifies that works of authorship include, literary works (I.e., books & computer code), musical works and sound recordings (I.e., songs), dramatic works (I.e., plays), motion pictures, paintings, illustrations, drawing and architectural works. 


Copyright protection is given to a broad range of works; we evaluate all of our client’s intellectual property and provide suggestions on works that would be strong candidates for copyright protection. 


Trade secrets and confidential information 

The protection of confidential corporate information is essential to your company’s capacity to develop products, provide services, and gain economic advantages. Trade secrets and confidential information both are types of information that are kept secret and are valuable in part because they are not known by others. The key distinction between trade secrets and other sorts of confidential information is that trade secrets enjoy greater legal protections. Trade secrets go beyond patents, they can be used to protect any information or data, including processes, secret formulas, customer lists and company plans and strategies.  


Unlike Trademarks and Copyrights, trade secrets are not protected by the USPTO or Copyright Office, instead they are protected by the manner that they information is stored. At WRO we go over the information that our clients would like to keep confidential and review the processes they are using to maintain its confidentiality to determine the degree to which it will be protected by trade secret laws—we also offer counsel on how clients can improve the protectability of their information.  




Raising capital for your small business or startup can be daunting. There are many options available to entrepreneurs today, from traditional loans to crowdfunding. Our team at WRO Law and Strategy helps you understand the full scope of fundraising options available to you, directing you to the loans, grants and credit instruments that work best for your business. Additionally, we are in your corner to offer counsel when you’re negotiating with investors, helping you to review contracts and financing arrangements.  


Contracts and Agreements 


When reviewing, drafting, and negotiating contracts and agreements for your business, an experienced attorney is your best friend. At WRO Law and Strategy we can assist with a wide range of contracts and agreements, including: 


  • Real Estate transactions & Commercial leases 

  • Joint venture agreements 

  • Operating agreements 

  • Bylaws 

  • Mergers and acquisitions 

  • Employment agreements 

  • Licensing agreements 

  • Cloud computing agreements 

  • Partnership Agreements 

  • Government contracts 


Whatever your needs, our team is ready to assist you in forming arrangements that protect you, your business, and facilitate your long-term goals.  


Dispute Resolution 

Disputes, whether they be from clients, partners or competitors can be frightening and leave you feeling uncertain about the future of your business. When other parties don’t hold to their obligations, or when you’re facing legal action, it is important to have competent and creative attorneys working with you to protect your interests, your finances, and your vision from undue encroachment or injury. Our team at WRO Law and Strategy are adept at advocating for our clients in multiple forums, whether that be through formal litigation in the courtroom, or through alternative dispute resolution mechanisms. We can help you through negotiation, mediation and arbitration, as well as draft important dispute resolution documents including: 


  • Cease and desist letters  

  • Demand letters 

  • Settlement agreements 


©2020 by WRO Law & Strategy LLC